In Florida’s booming cannabis industry, where more than 600 dispensaries dot the state and competition grows more intense by the day, one company is drawing attention for more than just its product. Sunburn Cannabis, founded by industry veteran Brady Cobb, is carving a distinct identity in the Sunshine State with a mix of legacy influence, premium flower, and a bold brand story that sets it apart.
What makes Sunburn different? For starters, its name tells a story—a nod to Cobb’s father, who was famously arrested in the 1980s for his role in a massive cannabis smuggling operation dubbed “Operation Sunburn.” The brand embraces its outlaw roots while maintaining a clean, modern image rooted in authenticity, family legacy, and a mission to normalize cannabis use for the next generation of consumers.
Cobb, a former lawyer and CEO of Bluma Wellness (later acquired by Cresco Labs), brings years of experience and advocacy to the table. After navigating cannabis policy in Washington, D.C., and helping shape Florida’s evolving medical marijuana landscape, he launched Sunburn with a vision of bringing premium cannabis to discerning customers—without the corporate feel.
“We’re not just another dispensary with flashy lights,” Cobb said in a recent interview. “We’re about culture, craft, and creating a real connection with our consumers.”
Sunburn’s retail experience is as much about community as it is about commerce. With stores in key Florida cities including West Palm Beach, Jacksonville Beach, Fort Lauderdale, and Tallahassee, each location reflects a coastal, easy-going aesthetic inspired by Florida’s beach culture. Customers are greeted by knowledgeable staff and a curated selection of flower, vapes, concentrates, and edibles. Their in-house strains are grown using state-of-the-art cultivation techniques, ensuring consistency and quality.
Sunburn’s focus on whole flower—rather than leaning heavily on vapes or edibles—appeals to traditional cannabis users and connoisseurs. Their signature strains, such as Cuban Linx and Florida Keys, are bred for both potency and terpene-rich flavor, winning praise from consumers across the state. For Cobb, it’s about transparency and letting the plant speak for itself.
Beyond its product lineup, Sunburn has made waves with bold marketing campaigns and a rebellious-yet-refined brand voice. Whether through apparel, partnerships with musicians and creatives, or pop-up events, Sunburn feels more like a lifestyle brand than a standard medical dispensary.
In a state where only medical marijuana is currently legal, Sunburn also stands out for its strong stance on cannabis reform. Cobb and his team are vocal supporters of adult-use legalization, backing efforts such as the Smart & Safe Florida initiative, which seeks to legalize recreational cannabis on the 2024 ballot. Their presence at industry events, including MJBizCon and local advocacy rallies, reinforces their commitment to shaping the future of cannabis in Florida and beyond.
As Florida edges closer to a potential recreational market, Sunburn is positioning itself as a leader ready to transition seamlessly. With a compelling backstory, a refined product line, and a founder who blends legacy knowledge with modern business savvy, Sunburn Cannabis is proving that in a crowded marketplace, authenticity and quality still shine the brightest.
“Cannabis is personal,” Cobb said. “It’s not just about getting high—it’s about healing, connecting, and honoring the journey. That’s the story we’re telling at Sunburn.”