Connecticut’s cannabis industry reached a major milestone on March 20, 2025, when Nova Farms CT officially launched its New Britain location — marking the city’s first-ever medical and adult-use dispensary. The vibe? Electric. From the very first customer to the final giveaway of opening week, Nova’s debut was more than a store launch — it was a celebration of cannabis, community, and change.
Located on Hartford Road, Nova Farms CT didn’t just open its doors — it threw a party. The Massachusetts-based cannabis company brought its signature energy to the state with a four-day grand opening that felt more like a festival than a retail rollout. Live bands rocked the stage, local vendors lined the area, food trucks served up crowd favorites, and cannabis-themed merch flew off the tables. “We wanted this to be memorable — something that sets the tone for the experience people can expect from us,” owner Jason Teal told WFSB Eyewitness News. “It’s about more than products. It’s about bringing people together.”
And bring people together it did — in big numbers.
Nova Farms CT is not only a major win for New Britain but also another step forward for Connecticut’s expanding cannabis market. While nearby cities like Stamford and Hartford already have their own dispensaries, New Britain residents had been eagerly waiting for their turn — and now, they’re finally joining the movement.
Inside, the shop boasts a clean, contemporary design with knowledgeable staff ready to assist everyone from first-time users to seasoned cannabis connoisseurs. The product lineup includes premium flower strains, infused pre-rolls, vape cartridges, concentrates, tinctures, and an array of edibles. As FOX 61 reported, Nova is teaming up with several Connecticut-based growers and producers to keep inventory local and high-quality.
The dispensary’s first week saw a steady stream of curious customers — including plenty who had never set foot in a cannabis store before. “I was nervous at first,” admitted 62-year-old resident Lynn Alvarez. “But the staff were amazing. I came in for CBD and walked out with a full understanding of the products. Honestly, it felt more like a high-end retail experience than anything else — like a tech store, but for weed.”
But Nova Farms CT is doing more than just selling cannabis. It’s creating jobs, generating tax revenue, and injecting fresh energy into the local economy. New Britain’s Mayor Erin Stewart welcomed the dispensary’s arrival, calling it a sign of the city’s willingness to embrace modern industries. “Businesses like Nova are a part of the future we’re building,” she said during the opening ceremony.
Looking ahead, Nova Farms plans to deepen its community involvement with wellness events, educational programs, and outreach efforts to promote responsible cannabis use. If the buzz surrounding the launch is any indicator, this is just the beginning.
As the smoke clears from the opening week festivities, one thing is certain — New Britain has officially joined Connecticut’s cannabis conversation, and Nova Farms CT is leading the charge.