Edible Brands, the parent company of the iconic Edible Arrangements franchise, is making a bold move into the hemp industry. The company announced this week the launch of a new hemp-based delivery service, a venture that positions the legacy fruit bouquet brand at the intersection of wellness, convenience, and e-commerce innovation.
Known for reinventing the way people send gifts with its signature fruit and chocolate arrangements, Edible Brands now seeks to reinvent how consumers access hemp-derived products. The service, which will roll out in select markets starting in April, will offer door-to-door delivery of a curated line of legal hemp-based items, including CBD-infused snacks, wellness beverages, topicals, and more.
Tariq Farid, founder and CEO of Edible Brands, has long been an advocate of innovation. “This is a natural evolution for us,” Farid said in a statement. “Our mission has always been centered around health, celebration, and accessibility. With the demand for plant-based wellness products rising, hemp offers an exciting opportunity to expand on that mission.”
Farid emphasized that the new platform will remain compliant with all state and federal regulations. The offerings will feature only hemp-derived cannabinoids such as CBD, CBN, and CBG—ingredients that have surged in popularity for their perceived wellness benefits without the psychoactive effects of THC.
The hemp-derived wellness market has exploded in recent years, buoyed by the 2018 Farm Bill that legalized hemp production nationwide. According to Brightfield Group, U.S. hemp-derived CBD sales reached nearly $5 billion in 2024 and are projected to surpass $7 billion by 2027.
Edible Brands’ decision to enter this space is more than trend-chasing. Industry experts see it as a calculated move by a trusted household name to bridge the gap between mainstream consumers and a still-stigmatized, often misunderstood product category.
“Trust is a huge barrier in the hemp space,” says Amanda Russo, a cannabis industry analyst based in New York. “Consumers are more likely to try CBD from a brand they already know. Edible Arrangements has decades of goodwill and retail experience—they’re uniquely positioned to normalize and expand access.”
The delivery service will operate under a new sub-brand tentatively titled Edible Wellness, and products will be available via a dedicated website and app, separate from the core Edible Arrangements platform. In-house development teams are working with third-party logistics providers to ensure fast, secure, and age-verified delivery, similar to what consumers expect from food and grocery apps.
To maintain product integrity, all hemp items will undergo third-party lab testing, with lab reports available online. Edible Brands is also collaborating with local hemp farms and manufacturers to support regional economies and ensure transparency in sourcing.
While initially launching in a handful of major metro areas, Edible Brands plans to scale the service nationwide by early 2026. The company also teased future collaborations with wellness influencers, holiday-themed CBD gift boxes, and even in-store pickup options at select Edible Arrangements locations.
“We’re not just delivering a product,” Farid said. “We’re delivering a lifestyle—one rooted in wellness, celebration, and innovation.”
With this bold leap into hemp, Edible Brands isn’t just diversifying its product line—it’s reshaping how Americans think about self-care and everyday indulgence.