New York Fashion Week (NYFW) 2025 embraced an unexpected yet dynamic crossover as cannabis brands stepped into the limelight alongside high fashion’s biggest names. This year’s event reflected a growing acceptance of cannabis within mainstream culture, with a handful of trendsetting brands merging luxury, activism, and wellness into the fashion narrative.
Pinks: Where Elegance Meets Cannabis
One of the most talked-about brands making waves at NYFW was Pinks, a company redefining the relationship between cannabis and high-end aesthetics. Created by artist Ali Bianco, Pinks is known for its strikingly elegant products, including handcrafted prerolls wrapped in delicate rose petals. The brand’s meticulous design philosophy extends to every detail, from sleek pink cases to ornate packaging that resembles vintage jewelry boxes.
To celebrate its presence at NYFW, Pinks hosted an exclusive party at the historic Limelight nightclub, bringing together influencers, media, and dispensary buyers for an immersive evening of fashion and music. The event featured a runway show where models elegantly showcased Pinks’ stylish accessories, paired with a live performance by Bianca Raquel. The fusion of cannabis culture and high fashion was on full display, proving that Pinks isn’t just selling a product—it’s curating an experience.
Flamer: A Bold Message of Identity and Expression
Another standout at NYFW 2025 was Flamer, a cannabis brand rooted in LGBTQ+ activism and self-expression. Designed to make a statement, Flamer’s bright red prerolls symbolize confidence, identity, and the fight for inclusivity within the cannabis and fashion industries.
Rather than taking a traditional sponsorship route, Flamer built its presence at NYFW through strategic guerrilla marketing. The brand’s ambassadors, decked out in Flamer-branded attire, circulated through some of the week’s most exclusive afterparties, handing out prerolls to stylists, influencers, and industry insiders. Their approach was particularly successful at Von’s LABOR album release party, where their bold branding turned heads and sparked conversations about cannabis, art, and self-empowerment.
The Travel Agency: Luxury Cannabis with High-Fashion Appeal
The Travel Agency, one of New York’s pioneering legal dispensaries, made a significant impact at NYFW by partnering with designer Christian Cowan for his Fall/Winter 2025 collection. The collaboration reflected a shift in how cannabis is perceived in luxury spaces, with Cowan integrating cannabis-infused lifestyle elements into his designs.
To mark the occasion, The Travel Agency curated exclusive gift boxes featuring premium cannabis products and accessories, distributed to VIP guests at the show. This collaboration further cemented cannabis as a lifestyle choice synonymous with creativity and self-expression rather than just recreation.
Edie Parker: Reinventing Cannabis Accessories
Long celebrated for its colorful acrylic handbags, Edie Parker has expanded into the cannabis space with Flower by Edie Parker, a playful yet stylish collection of smoking accessories. During NYFW, the brand introduced Seedies, a line of THC gummies, in an over-the-top cabaret event at The Evelyn Hotel’s Brass lounge. The evening’s highlight? A dazzling performance by reality star-turned-singer LuAnn de Lesseps, bringing a theatrical flair to the cannabis-meets-couture celebration.
SB Fashion Global’s ‘The Fashion 420’: Cannabis on the Runway
SB Fashion Global took things a step further by hosting The Fashion 420, the only NYFW event dedicated to showcasing cannabis-themed fashion. Designers and models incorporated elements of cannabis culture into their pieces, demonstrating how the plant is influencing not just accessories but full-fledged fashion statements.
A New Era for Fashion and Cannabis
With cannabis brands playing a more prominent role in NYFW than ever before, the industry is shedding old stigmas and stepping into a space where luxury, lifestyle, and self-expression converge. The collaborations seen at this year’s fashion week reinforce the idea that cannabis is no longer an outsider in elite circles—it’s an integral part of modern culture.
From Pinks’ sophisticated take on cannabis elegance to Flamer’s unapologetic activism, these brands are proving that cannabis is as much about personal expression as it is about lifestyle. As the fashion world continues to push boundaries, it’s clear that cannabis is more than just a trend—it’s here to stay.