Ascend Wellness Holdings Expands Footprint with Grand Reopening of Detroit Dispensary
Ascend Wellness Holdings, Inc., a prominent multi-state, vertically integrated cannabis operator, has announced the grand reopening of its Detroit dispensary, marking the company’s 38th retail location nationwide and its eighth in Michigan.
Company Overview
Founded in 2018, Ascend Wellness Holdings has rapidly established itself as a key player in the U.S. cannabis industry. The company engages in the cultivation, manufacture, and distribution of cannabis consumer packaged goods, offering a diverse product portfolio that includes flower, pre-rolls, concentrates, vapes, edibles, and tinctures. These products are marketed under various brands such as Ozone, SimplyHerb, and others.
AWH operates state-of-the-art cultivation facilities and dispensaries across several states, including Illinois, Michigan, Massachusetts, New Jersey, Ohio, Pennsylvania, and Maryland. The company’s strategy focuses on operating in limited-license markets that are either recreational or on the verge of becoming so, with a strong emphasis on selecting premier retail locations.
Detroit Dispensary Reopening
The Detroit dispensary, located at 24363 W. Grand River Ave., has undergone significant renovations to enhance the customer experience. The revamped facility now features a modernized showroom with seven points of sale to ensure seamless shopping. Notably, it introduces a deli-style experience, a first for Ascend in Michigan, allowing customers to explore a curated selection of top-shelf flower.
To celebrate the reopening, Ascend hosted grand opening festivities on February 28, 2025. The event commenced with a ribbon-cutting ceremony at 8:45 a.m., followed by the official opening at 9 a.m. Attendees had the opportunity to meet the local budtender team, explore the dispensary, and learn more about the company’s wide selection of product offerings. The celebration also featured vendor pop-ups, in-store promotions, and doorbuster deals.
Leadership Perspective
David Gacom, Chief Commercial Officer at Ascend, expressed enthusiasm about the reopening, stating, “Consumers are looking for the best-in-class Michigan brands, affordable products, and innovative retail experiences. As the state moves towards becoming the nation’s largest regulated market, we are prepared to meet these evolving consumer needs. Ascend is committed to supporting the local communities in which we serve, and we look forward to welcoming recreational customers at our newly reopened dispensary in Detroit.”
Community Engagement
Ascend emphasizes its commitment to the communities it serves. The company encourages customers to join the free Ascenders Club, where purchases and in-store deals become even more rewarding. Customers can sign up in-store or online at www.letsascend.com.
Operational Details
Ascend Detroit operates daily from 9 a.m. to 9 p.m., catering to both medical and adult-use consumers. Orders can be placed in-store and online, with delivery options anticipated in the near future.
Final Thoughts
The grand reopening of the Detroit dispensary underscores Ascend Wellness Holdings’ dedication to providing exceptional cannabis retail experiences and its strategic expansion within key markets. As Michigan’s cannabis industry continues to evolve, Ascend remains poised to meet the diverse needs of its customers while contributing positively to the local community.
For more information about Ascend and its dispensaries, visit www.awholdings.com.